Tuesday, November 17, 2009

Top Maryland Search Ranking Guaranteed

Maryland Search Engine Ranking

Put up or shut up

You just don't spend thousands of dollars in annual advertising fees unless the firm you're shelling out cold hard cash to is capable of delivering.

If that advertising firm can't even get itself ranked in the top ten for the keywords that it's clients are likely to look for them under, well... What good are they?

These Results are from Google, as of November 17, 2009:

Local Google Advertising (134,000,000 competing sites attempting to be #1 here)

Local Google Search Ranking 18,500,000

I'm the only one with 2 listings in the top ten by the way...

What is Search Engine Optimization (SEO) and What is Search Engine Ranking?

In a nut shell SEO is tweaking your existing company website so Google's robot will
"like it more". There isn't a team of people picking and choosing who gets to be #1, a robot picks those spots. The "O" in SEO is for "optimization"

Search Engine Ranking is roughly 20% on page optimization and 80% OFF PAGE, notice the percentages there... what off page means is you build EXTRA websites to POINT TO your existing website. in other words "link building", Google that phrase if you need more detail.

search engine OPTIMIZATION is relatively easy if you're a webmaster
search engine RANKING (the part that makes your company phone ring and makes money go into your cash register) that part is TEDIOUS, TIME CONSUMING, and part art/ part alchemy/ part staying in tune with what's hot now, what is no longer hot (but was 2 months ago), and getting paid for BOTH what you know AND what you do.

It takes a minimum of 100 man hours of link building to get a company website, pretty much any company website to rank in the top 5 or 10 slots in Google for a county, one county, that is to say LOCAL Google listings, county wide.

about 3 times that or 300 man hours to do the same thing State wide.

So why does SEO cost so much?

you tell me.

Frederick Web Promotions
Contact David Bruce Jr @
or call 240 397-9804

Friday, June 5, 2009

What is link popularity and why Frederick Maryland needs it

Why a Frederick Maryland or Montgomery County Maryland Business website needs to improve it's link popularity:

What is it and why you'd better start thinking in these terms.

There can be only one number one. Google has to pick one, just one... everyone else is second place or worse.

How does Google Decide who gets to be #1?

What if it comes down to Coke or Pepsi?
lets say both sites are equal in every metric you can think of... There still has to be one number one...

If Coke has 110,000 other sites linking to it, and Pepsi has 180,000 other sites linking to it... guess who wins?

It's time to improve you link popularity!
Why bother with link building?

Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.

If your page includes all the important on-the-page criteria and scores well with Page Primer, it's time to focus on your links. Good inbound links can move your page up the ranking ladder and act as new entry points to your site. But how does your site get those coveted inbound links we hear so much about?

First off, let's make sure we understand the basics. Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.

Fortunately, there are a lot of ways to improve your link quality and popularity, which will give you a boost in the rankings. Here are some guidelines to help you set up your own linking campaign:

1. Prepare your site first
Before you start your link building campaign, take time to get your site in shape. Make sure your site looks professional, has good content and is easy to navigate. Validate your HTML code and check your links with a tool like HTML Toolbox. If a potential linker goes to your site and finds broken pages, they are not going to want to link to you.
In addition, directories have gone on record saying they may exclude sites with broken links and page errors. Directories want only professional looking sites in their databases, so do your homework on your site before you start promoting it and your linking campaign will be more effective.

2. Budget time for link building
Don't expect to grow your link popularity overnight. Budget time every week to work on link building. If you force yourself to spend a couple hours a week on link building, it will become part of your routine. Pick one day a week and set aside time as your "link building time." If you don't make it a priority, it won't get done.
Link building is an incremental activity. Over time these one or two new links start adding up until they are hundreds or even thousands of links.

3. Establish realistic link goals
Don't expect to see instant results. Link building is difficult, frustrating and time intensive. Convincing another web site to link to you can be exasperating. If you get one good quality link a month you're doing better than the majority of sites out there.
Patience and creativity are key to link building. Track your progress so you know who you've asked already. It could be embarrassing to ask a site for a link if they've already given you one.
If a company initially declines your link request, wait a while and then ask again. Their company focus may change over time. A "no" today may change into a "yes" 6 - 9 months later.

4. Develop internal management support
If you're link building in-house, build support from your company's internal management for your link building. This usually means educating management about the benefits of link building.
Link popularity is unique to the search engine industry - it's not taught in graduate schools (not yet, anyway). Sit down with your management and explain the concept behind link building - don't assume they understand it or have even heard of the term. In fact, most won't have a clue what you're talking about.

Explain link building in terms they will understand and in ways that will get their attention, such as describing the relationship of link building and increased revenue. Talking about making more money usually gets management's attention.

Why worry about management support? You will need it to provide the time and money you need to get into search engines or directories.

5. Link popularity is all about quality
Be selective about the sites from which you request links. Search engines use sophisticated rules when judging the importance of a link, and the popularity of the site linking to you is a key criteria. One link from CNet is worth far more than a link from a personal web site.
And don't even think of using a link farm! Link farms are sites that exist solely to link to other web sites. Link farms are a blatant attempt to inflate your link popularity, and search engines take a dim view of them. Google in particular has been known to ban sites found using a link farm.

Try to identify non-competitive sites in the same field as your site. Links from sites that are related to your area carry more weight than sites from Aunt Sue's favorite horse site. That doesn't mean you should refuse a link from Aunt Sue, just be aware it won't help you much in link quality terms. On the other hand, links from sites within your industry are strong endorsements for your site.

6. Develop a relationship with a site
Before you ask for the link, get to know the web site. Establish yourself as a real human first. That way, when you ask for a link, it's harder for them to say no.
Impersonal broadcast emails asking for links are spam. Sure, it's easier, but it will only result in making another company mad at you. Spam link requests do not work and waste everyone's time. Don't do it!

7. Provide the linking code
Make it easy for other sites to link to you. Send the prospective linker the exact HTML code you want in the link and suggest which page you want the link from. This ensures the right words are used in the link and reduces the burden in setting up the link. Everybody on the Internet is pressed for time and if you don't make it "drop-in simple" by giving them the exact HTML, you've made their job too hard. Make it easy and your success rate will go up.

8. Get directory listings
Jumpstart your link campaign by getting directory links first. This is especially important if you have a new site or a site with no inbound links. A shortage of inbound links puts your site at a severe disadvantage because link analysis is an important part of every search engine's ranking algorithm.
The way to overcome this disadvantage is to get a few quality links. A good way to start is to get listed in as many directories as you can. There are many directories out there, and the more you can get into the better.
A few to target include:
• Open Directory
• Yahoo
• LookSmart
• Zeal.com
• Joeant.com
• Business.com
Be aware that most of these directories require you to pay for a listing. It's worth the expense.

9. Consider bartering for links
It's a good idea to have something to offer in return for a link. Many sites won't link to you unless you link back to them or otherwise make it worth their while. Create a Resources or Partner page that allows you to have a place from which you can easily link to them.
You might also offer to work a barter arrangement with them. If you have a popular site with their target market, they might consider free advertisements in exchange for a link. If the link is of great value to you, be prepared to give something back.

10. Link building alternatives
If time constraints keep you from link building, consider outsourcing your link popularity work. Link building is undoubtedly the most time consuming part of search engine optimization. You may find it is not cost effective to do it in house. That doesn't mean you shouldn't do it, it just means you hire someone else to do it for you.

Many top SEO firms have turned to outsourcing this function. For example: Jill Whalen of highrankings.com uses Debra O'Neil-Mastaler's link building firm.
Outsourcing to a reputable link building firm ensures good links and could be a more efficient model for you if you are already time limited.
One word of caution if you do chose to hire a company specializing in link building: make sure any firm you hire follows good link building practices. Ask them to describe the process they use to request links Make sure they follow a personalized approach, and don't simply spam sites with requests for links.

If they refuse to discuss their link building methods you can assume they use impersonal widespread email drops or link farms - that's spam. They may call it a fancy name, but if the process involves sending out large numbers of form emails, it's still spam and will only set your campaign backwards and injure your company's professional reputation. Go find a different company or develop your links in house.

Just do it!

Link popularity is important and the link building process needs to be given high priority. Link analysis is only going to get more important to search engines, not less. Search engines have found it highly resistant to manipulation and a legitimate way to measure the importance of a site. Since link building takes time, the sooner you start the better.

So think of link building as a long-term investment in your site. Put in a little time now to improve your linking today to insure a good search engine ranking in the future.

Contact David Bruce Jr @
davidbrucejr@frederickwebpromotions.com 240 315-1515

Friday, April 10, 2009

Facebook reaches the 200 Million User Mark

Facebook and Frederick Maryland Small Business...

What does one have to do with the other?

Unless you've been living in a cave, you've heard of MySpace... well MySpace is for our children and FACEBOOK is for US. Social Media is changing... well EVERYTHING

Social Media isn't only changing the Internet, it's putting newspapers out of business, forcing the TV and Cable News to incorporate it (or else get left in the dust), Social Media is making conventional Advertising OBSOLETE.

Facebook just broke 200,000,000 users... And it's now offering Business Accounts!

Facebook's total web traffic, the number of users using facebook daily is, at the moment, a third of the total numbers of people using Google, according to WebProNews, an industry online newsletter.

If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. Certainly in the foreseeable future, people will continue using Google to search, and advertisers will continue to spend money advertising with them (probably even more now that they are doing more targeting), but Facebook also targets, and it's not going to be overlooked.
If you own a business and you don't take advantage of the internet fastest growing place to advertise... you deserve to have your competition 'clean your clock'! Facebook Business Pages are FREE (and they get a third of the traffic that behemoth Google gets)

Frederick Web Promotions is now offering to create, manage and maintain small business Facebook pages. Company Facebook Pages content is now search-able from Google, personal facebook pages are not. Company Facebook Page Ghostwriting is now available from Frederick Web Promotions
Want to see an example?
Frederick Web Promotions handles the web presence for Gilbert's Restaurant Equipment and Supply. We create, manage and maintain a Frederick.com sponsor page, 2 blogs and 4 online photo albums for them and we manage thier Facebook page as well: Maryland Used Restaurant Equipment on Facebook

Facebook is Your Father's (and Mother's) Social Network

By John C Abell EmailMarch 26, 2009 | 9:20:23 AMCategories: Facebook, Social Media, Social Networking
Facebook (and other social networks) has been skewing older for a while, but the trend has been "massive" in the past six months, according to InsideFacebook.com. In the past two months alone the number of new members over 35 has doubled. Marketers take note: the median age is now over 25, and the largest single group 35 to 44.

Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.
Looking at Facebook US audience growth over the last 180 days, it’s clear that Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 — there are now nearly 1.5 million of them active on Facebook each month.
The biggest growth in terms of absolute new users over the last six month came amongst users 35-44. Over 4 million more US women 35-44 and nearly 3 million more US men 35-44 used Facebook in March 2009 compared to September 2008.

Contact David Bruce Jr @
davidbrucejr@frederickwebpromotions.com 240 644-7530

Sunday, January 4, 2009

Help Wanted Part Time

Frederick Web Promotions is growing!

Help Wanted in Frederick Maryland

After School Part Time Work as Intern for Frederick Maryland Online Publisher.
Frederick Web Promotions has a need for part time writer intern.
2 to 3 hours a day. Can be done from the library or your home.
  • Requires access to the Internet.
  • Requires ability to summarize articles.
  • Requires ability to figure out how to log into specialty search engines.
  • Requires ability to sign up for your own web mail account.
Need to be able to be creative for 300 characters.
This includes spaces and puntuctuation.
If you think you can write a good summary in that small space you've got a job!!
Frederick Web Promotions is an Equal Opportuntity Employer:
If you can handle sitting at a computer for 2 or 3 hours and can write a creative synopsis of various websites we need you!

This work can be done anywhere, you can even do it from the C. Burr Artz Public Library.
It doesn't matter if you're in high school, homeless, had a criminal record, have a drug history, if you can do this we need you.
Every body deserves a second chance!

Call David Bruce at 240 644-7530
Email davidbrucejr@frederickwebpromotions.com
Pay scale minimum wage but will look fantastic on your resume-
Especially if you plan on majoring in journalism.

Contact David Bruce Jr @

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