Big companies and organizations do not mind spending a fortune for their ads, but the pinch of the rising cost is felt by newly started small scale businesses. The big companies sign up famous personalities as their brand ambassadors and also capture all the premium time slots on the TV, premium front page corners in the news paper, cover pages of the magazine, popular internet websites, by paying high sums of money. This leaves little scope for other companies to broadcast or publish their ads and market their products. Advertisements help the brands to establish themselves as well as flourish and help them increase their brand value.
Role of advertising agencies:
- Mediator: Advertising agencies work as mediators between the publisher and the advertiser. They make sure that both the parties get the best deal and no one feels like cheated. Both the parties then have to pay some commission to the advertising agency and this is how the revenue for the advertising agency is generated.
- Right bid: The advertising agencies help the advertiser to make the right and the most profitable bid. They help the advertiser get premium slots and premium ad deals with proper market research and reliable advice. They also help you start your ad campaign in the limited revenue available.
- Ad making: They help you make the best ads. They have got people who work on the concept of the ads and who create a good as well as an effective ad. For TV commercials they also have professional and eligible ad directors.
- Designers and artists: These advertising agencies have professional artists and designers. These people help you design a good looking and attention seeking news paper or magazine or internet based ad. They also decide on the colors that should be used in the ad and make it very attractive.
- Writers: These advertising agencies also employ writers with good skill and command over the language. These writers’ help you wrote bold and witty, eye catching titles to for your ads. They also help you write the content of the ad in such a way that it will impress the reader and get him involved with your product or your services.
- Management: These advertising agencies also have people who manage your ads. These people keep your ads updated with the latest content and keep them changing every month or week to catch the attention of the reader and keep him interested. They also see to it that the content or concept of your ad is not being copied by anybody else.
James Copper is a writer for http://www.bigstrategies.co.uk
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